Until recently, most company owners believed that it would suffice to create an easy-to-navigate site with an appealing design to drive more traffic. They used the most effective SEO optimization techniques, added links to trusted platforms, and created engaging articles to increase conversions. However, after the major search algorithms were updated, it became impossible to get into the top search results without using high-quality videos. Whether you own an eCommerce store or a site where you promote your services, you will benefit from adding videos. Thanks to them, people will spend more time on your website. Besides, videos are more likely to be shared on social media. Read on to learn how to use video content to improve your SEO ranking.
What Makes Video Content Perfect for Digital Marketing
To make your digital marketing strategy more effective, you need to improve the SEO of your website. The main task is to provide your clients, followers, and subscribers with useful and engaging content. While articles might be an effective way to tell more about your products and services, video content is more memorable and drives more traffic to your site.
By uploading your video to YouTube, you can reach out to millions of potential clients. This service remains one of the most visited platforms existing today. In addition, videos are perfect for promoting your service on Facebook and Instagram.
By selecting the right keywords and using an SEO-optimized title and description, you can drive people to visit your website. Thanks to videos, people will stay longer on your site and get all the information about your product and special offers. According to stats, 73% of people who watch product videos make a purchase. Videos allow you to show a product instead of describing it.
Videos are also perfect for email marketing. By adding the word ‘video’ to the title of your email, you can increase the open rate by 19%. To improve the SEO ranking of your site, it’s also important to create content that is likely to be shared. According to researchers, people enjoy sharing inspirational content that reflects who they are. It makes it easier for them to communicate with other similarly-minded users on social networks. Due to this, you will get loads of free backlinks that will add to the authority of your website.
Top Reasons Why Videos Are Good for SEO
We have already outlined some facts that show that videos are good for keeping your visitors engaged. Using videos, you can impress viewers in 7 seconds and leave them waiting for more. No text, no matter how well it is written, can do the same. Below, you will find the main reasons for using videos:
- Videos allow you to communicate the necessary information more quickly. After watching a 2-minute video, your clients will be able to make up their minds about your products.
- By using different montage techniques and animated elements, you can create memorable content and drive viewers to visit your site and make a purchase.
- Unlike PowerPoint presentations, videos are based on engaging stories that help marketing professionals convey brand values better. As a result, the likelihood of people making a follow-up action (buying a product, booking an appointment, or subscribing to a page) increases by 30%.
- Videos make the browsing experience more enjoyable and drive more traffic, which improves the SEO ranking of a website.
- According to stats, if your page contains videos, it is 45 times more likely to rank higher on Google and other search engines.
After analyzing the performance of different platforms, researchers concluded that web pages with videos have 300% more backlinks. This is why it’s important to know how to create video content that can improve the SEO of your site.
Create Videos for Improving the SEO Ranking
To engage your potential clients, you need to use high-quality content. Digital marketers believe that it’s better to upload videos to YouTube to improve the position of your site on Google search results.
Make sure to use professional software to enhance your videos. For instance, you may learn how to add picture to a video or use various techniques to add a dynamic feel to your content. To make your videos more accessible, use captions. It will allow people to watch them without sound.
Remember that product videos, reviews, and explainer videos get more views, likes, and shares. Even if you are on a budget, you can still produce great video content that will generate a buzz and improve the SEO of your website.